An Alfresco employee (Alfrescoer?) posts about some of the interesting things they’ve learnt about being an open source company along the way. The comments about PR being more effective the cold sales calls is especially interesting. I argued for years at TOWER that we should be paying more attention to people searching for our product, instead of paying pretty boys to drive sports cars to sales presentations that everyone secretly hates. If your product has a good reputation and people can find it online, surely the customers will come to you?