startup

So David at work has been talking about this book quite a lot recently, and that meant I had to read it despite the failure of Debugging to delight me. Interestingly, the book starts by telling the story of the hard disk industry, which aligns well with Chip War's approach of telling the story of the semiconductor industry. Apparently the universe thinks I need to know more tech history! The book asserts that disruptive innovation occurs when incumbent players become too good at serving their current market with improved products or services. While this might seem like the result of rational management, often those products end up over delivering compared to what customers want, and as a result then costing more than customers really want to spend. Disruptors on the other hand often launch with a worse product which doesn't meet the needs of the incumbent's customers, but does address the needs of some previously unserviced market segment. That's great for everyone, until the new player adds sufficient functionality to now be competitive with the incumbent player, but at a lower price point -- that's when life gets sad for the incumbent. An interesting point in the discussion is that the…